Facebook advertising targeting options

Ad targeting

Help your ads find the people who will love your business.

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Reach everyone, or just a few.

Facebook will automatically show your ads to people who are most likely to find your ads relevant. You can further target your ad delivery with three audience selection tools .Core AudiencesDefine an audience based on criteria such as age, interests, geography and more .Custom AudiencesGet back in touch with people who have engaged with your business, trực tuyến or off .Lookalike AudiencesReach new people whose interests are similar to those of your best customers .

Core Audiences

Define your audience for smarter ad targeting.

With Core Audiences, you set the rules for where your ads are delivered. Adjust your target audience to be as broad or well-defined as you like, based on the following criteria .


Advertise in the cities, communities and countries where you want to do business .


Choose your audience based on age, gender, education, job title and more. You can keep track of the types of people your ads are reaching, but Facebook will never share personally-identifiable information about them.


Add interests and hobbies of the people you want your ad to reach – from organic food to action films – and make your targeted ads more relevant .


Target your ads based on consumer behaviours such as prior purchases and device usage .


Choose to include people who are connected to your Facebook Page or sự kiện, or exclude them to find new audiences .

Not sure where to start?

Explore the demographics, interests and behaviours of people on Facebook and people connected to your Page with Audience Insights. You can even save an audience you create and use it in Ads Manager .Go to Audience Insights

Lookalike Audiences

Reach new people who are similar to your current customers.

Lookalike Audiences are a fast and effective way to connect with people who are likely to respond to your ads. All you need to do is create a source audience of people you know. Your ads will then reach people with common interests and traits .Learn how to create a Lookalike Audience in the Advertiser Help CentreExample of how Audience Insights helps to learn more about your audience

Get help from a Facebook Business Partner.

Whether you’re a small business or an established enterprise, you can find a Facebook Business Partner to help you find the right audience for your business, and much more. Find a partner who’s ready to help you today.

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Source: https://wikifin.net
Category: Blog

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