Online business can greatly benefit from social media platforms as they are highly effective channels for promotion, providing high customer reach and easy information dissemination at a lower cost compared to other media outlets. In our previous article, we shared 8 out of 23 social media monitoring tools for online business, both free and paid. In this second part, we will introduce you to the next set of unique tools. Let’s take a look and consider integrating them into your communication plan!
Table of Contents
WhosTalkin.com is a search tool for social media marketing that allows users to track and aggregate discussions around specific topics. It retrieves data from over 60 popular social media platforms such as Twitter, Facebook, Pinterest, Google+, and more. WhosTalkin provides its services completely free of charge.
Pluggio is a social media management tool for Twitter and Facebook. It automates tracking and generates visual charts based on accumulated data, making it convenient for you to visualize performance and growth strategies. Pluggio is integrated with Bit.ly (a link shortening service), enabling you to track user click rates on shared links and evaluate high-performance content. The basic features of Pluggio are free, while the premium package is priced at $12.95 per month.
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ShareCount is a tool that allows you to track the number of times a link is shared on major social media platforms, including Facebook, Twitter, Pinterest, LinkedIn, Google+, and StumbleUpon. Additionally, ShareCount can also track the number of likes and tweets for shared articles and much more. If your query volume is below 10,000, you can use ShareCount for free. For higher volumes, the cost is $40 per month.
12. Social Searcher
Social Searcher allows real-time searching across various social media platforms and provides research and analysis reports. You can search for information without logging into popular platforms like Twitter, Google+, and Facebook. This tool saves and organizes the information for you. The advanced package even includes API integration, growth analysis, and instant email notifications. The basic package is free, while the advanced package starts at 3.49€ per month.
13. Edgerank Checker
Edgerank Checker is a tool used to analyze and score your Facebook page, helping you plan strategies to engage your audience. Edgerank Checker tracks the number of active users to optimize content posting schedules, which is crucial for creating detailed social media plans. The basic package is free, while the Pro package costs $90 per month.
Followerwonk is a Moz application for in-depth analysis and research of Twitter accounts. It provides social data in the form of charts, allowing you to monitor changes in your followers’ numbers and vice versa. This tool can also help you learn more about the location, characteristics, habits, and more of your target audience, making it very useful for online businesses. The price starts at $99 per month.
NutshellMail compiles the latest updates from your social media accounts and sends them to your email in a summary format. For example, you can keep track of Facebook likes, posts, comments, and shares, as well as Twitter follows, mentions, quitters, tweets, and search queries. NutshellMail is completely free of charge.
(To be continued…)
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